Not your average tour company...

Ludus Tours began in 2003 and was founded by Adam and Jessica Dailey, former high school sweethearts who went on to become NCAA All American athletes together at the University of Arkansas. They traversed the globe together, slowly realizing their passion wasn't for business, but for traveling and hospitality.

After living in Austin, Texas, and Barcelona, Spain, the Daileys packed up everything they owned and started Ludus in Athens, Greece. More than five years and 3,000 clients later, Ludus still has the same objective: to give people the experience of a lifetime without spending their life savings. 

In 2005, Ludus opened the Festival Division of Ludus Tours.  Focused on Oktoberfest in Munich and Pamplona’s Running of the Bulls (San Fermines), Ludus covers Europe’s biggest (and most fun) events. 

There is no formula to how Ludus chooses its events - not many companies offer tours to both Oktoberfest and the Olympics! Our objective is to offer fun events that will hold a lifetime of memories and meet a variety of customer's needs.


If you’re looking for the traditional tour where you stay on a bus, eat at tourist joints and don't actually experience the culture around you, Ludus is probably not for you.  If you want authenticity, reliable guides, and and a fun group to hang out with, Ludus is your best choice. You'll never forget your time with us. Check out our photo gallery to see last year's clients.